The Effect of Customer Relationship Management Orientation on Operational Performance: A Case of Pharmaceutical Company Drugstore Channel Clients in Taiwan

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 105 === Based on the research and analysis of Taiwan “A” Pharmaceutical Company's customer service orientation to the pharmacy clients, this study examines the impact of the Relationship Marketing, Supply Chain Management and Information Technology as well as...

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Bibliographic Details
Main Authors: CHEN, YING-SHAN, 陳銀山
Other Authors: GOO, YEONG-JIA
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8q735a

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