A Study of Experiential Marketing – The Case of Coastal Journey of Jinbauli’s Cihuhu Temple Mazu
碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 105 === The paper presented a study of marketing strategy through the experience of the Coastal Journey of Jinbauli’s Cihuhu Temple Mazu. The study conducted a deep exploration based on the theory of Strategic Experiential Models (sensory, emotion, thought, ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5em8c2 |