The Effects of Consumer''s Five Senses and Experiential Process on Behavioral Intentions - Using the Specialty Coffee as an Example
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 105 === This study explores the relationships among consumer''s feelings, experiential process and experiential value through five senses, and finally tries to find out how those dimensions affects consumers'' assumption behavior. The research foc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23h6nm |