A Study on the Management Strategy of Taiwan Fitness Equipment Retail Marketing - A Case Study of J-Company

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 105 === Regarding the aging population and the need of maintaining normal body function, the concept of fitness for all ages is enhancing and the demand of fitness equipment has been increasing. It has brought new marketing opportunities for fitness industry and will...

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Bibliographic Details
Main Authors: Jo-Chen Chia, 賈若宸
Other Authors: 王親仁
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6vtf2t