The Effects of Marathon Runners’ Recreation Experience and Destination Image on Continuing Intention- Sponsor Benefits as Moderators

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 105 === In recent years, marathons in Taiwan are quite popular. With many different types, marathons attract many people to engage in .Prior studies mainly explore the relationship between motivation, leisure benefits and satisfaction. However, these studies rarely i...

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Bibliographic Details
Main Authors: Yu-Hsuan Chen, 陳宥諠
Other Authors: Kuo-Wei Lee
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/5dw3q5