A Study on the Creation of Storytelling Brand -A Case Study of Jasmine Melody in Nanjing
碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 105 === “Jasmine Melody” is a storytelling brand that incorporates cultural and local characteristics and connects shared memories and feelings in its merchandizes so that consumers can naturally identify with it. Using stories to set up the right atmosphere, story-t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vn8g77 |