Exploring the factors of Pokémon GO stickiness

碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 105 === With the development of augmented reality (AR) and location-based service (LBS) technology, more and more companies begin to provide AR and LBS-related services and mobile games. Therefore, how to enhance users’ intention to use the services is an important i...

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Bibliographic Details
Main Authors: Pei-Yi Chu, 朱珮儀
Other Authors: 蕭國倫
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8gq789