An Examination of the Covert Marketing on Consumer Persuasion and Response: Moderating Effects of Agent Knowledge and Topic Knowledge.
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 105 === Today, the Internet is booming, creating many new forms of marketing practices, more and more enterprises use covert marketing to persuade consumers, and the traditional media transfer to the social media, as a conduit for communication with consumers. And in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/drw3c2 |