Using ZMET to Explore the Consumers Destination Image of Feng Chia Night Market
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 105 === This study mainly examined consumers’ destination images of Feng Chia Night Market, using gender as a categorical variable to more closely examine whether differences exist between the destination images of male and female consumers. First, this study utilize...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dvc7a2 |