Pricing Strategy between Subsidy and Revenue Sharing Mechanisms in the Telecommunication Supply Chain

碩士 === 國立臺灣大學 === 工業工程學研究所 === 105 === To expand the market shares of telecom operators, the subsidy strategy is frequently used as a competitive mechanism in the telecommunication industry recent years. Consumers can obtain the smartphone at a low upfront cost and repay the price of the handset mon...

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Bibliographic Details
Main Authors: Chia-Chun Ma, 馬嘉駿
Other Authors: 洪一薰
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/17900139931140217977