The Impact of Failed Experience in Cognitive Task on Endowment Effect--Need for Cognition as A Moderator

碩士 === 國立臺灣大學 === 心理學研究所 === 105 === Endowment effect means that when an individual have an endowment, usually the estimated price of the endowment would be higher than whose price without it. Previous researches indicated that ownership made the link between the owner and the endowment, so that the...

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Bibliographic Details
Main Authors: Ching-Yueh Huang, 黃敬樂
Other Authors: 葉光輝
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/598g6s