Market entry strategy for an Advertising Platform for Mobile Network Operators: a case study
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 105 === The company GHT is intending to enter international markets with its new product line: a Data analytics software for mobile operators to launch mobile digital advertising services. This case study will develop recommendations for market entry into the market wi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95902269586546996470 |