Market entry strategy for an Advertising Platform for Mobile Network Operators: a case study
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 105 === The company GHT is intending to enter international markets with its new product line: a Data analytics software for mobile operators to launch mobile digital advertising services. This case study will develop recommendations for market entry into the market wi...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/95902269586546996470 |
Summary: | 碩士 === 國立臺灣大學 === 企業管理碩士專班 === 105 === The company GHT is intending to enter international markets with its new product line: a Data analytics software for mobile operators to launch mobile digital advertising services. This case study will develop recommendations for market entry into the market with the largest potential in Southeast Asia: Indonesia.
|
---|