Digital Wallet: Case Study of the Chinese WeChat Wallet

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 105 === WeChat Wallet is the largest electronic payment system in the world. It is responsible for the Chinese market’s spot at the top of the mobile wallet adoption list. This paper defines the mobile wallet, looks at the factors for adoption and uses that framework t...

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Bibliographic Details
Main Authors: Matea Migić, 馬緹亞
Other Authors: Ming-Je Tang
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/yd8sm7