Buyer Market Structure, OEM Selling Channel, and Supply Chain Performance
碩士 === 國立臺灣大學 === 商學研究所 === 105 === This research investigates the impact of additional OEM’s direct selling channel on the supply chain performance. We consider a supply chain with one OEM and one brand, serving two markets. The results show that the size of each market and consumer preferences of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zz72m8 |