A Study on the Business Strategies of Three Taiwan-based International Touristic Hotel Groups
碩士 === 國立臺灣大學 === 商學組 === 105 === Benefiting from the Taiwan administration’s tourism policy of opening up for China tourists and marketing campaign since 2008, many international hotel chains invest in Taiwan market to share the growing pie of this tourism industry. Meanwhile, local budget hotels a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6j26sx |