Business Model Innovation in Online Travel Agency—Case Study of LionTravel.com
碩士 === 國立臺灣大學 === 商學研究所 === 105 === With the chronological evolution, Online Travel Agencies (OTA) are diversified in their value proposition and business model, and become more competitive. Recently, the major activity of the global main players in online tourism industry to expand their business i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9ve23 |