The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === The popularity of the Internet has created a booming e-commerce, and the rise of online shopping change consumers’ habits.The owner of online stores are not subject to the constraints of time and space, they can provide diversified services to consumers. Many o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xs4weg |