The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === The popularity of the Internet has created a booming e-commerce, and the rise of online shopping change consumers’ habits.The owner of online stores are not subject to the constraints of time and space, they can provide diversified services to consumers. Many o...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/xs4weg |
id |
ndltd-TW-105NTU05320041 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-105NTU053200412019-05-15T23:39:39Z http://ndltd.ncl.edu.tw/handle/xs4weg The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry 網路與實體購物的服務品質對顧客滿意與忠誠的影響:以服飾業為例。 Yu-Chun Weng 翁郁珺 碩士 國立臺灣大學 國際企業學研究所 105 The popularity of the Internet has created a booming e-commerce, and the rise of online shopping change consumers’ habits.The owner of online stores are not subject to the constraints of time and space, they can provide diversified services to consumers. Many owners of apparel brands operate not only entities store but also shopping sites to maximize the efficiency. Based on the LISREL statistical analysis and hypothesis verification, we explore whether service quality of online and offline channel will affect satisfaction and loyalty in the apparel industry, and whether satisfaction will affect loyalty, and whether there is a significant interaction between online and offline satisfaction. In order to provide specific marketing strategy recommendations to the owners who operate online and offline apparel stores simultaneously. The empirical results of this study are as follows: 1.For apparel brands, online service quality has a significant positive impact on the online customer satisfaction. 2.For apparel brands, offline service quality has a significant positive impact on the offline customer satisfaction. 3.For apparel brands, online service quality does not have a significant positive impact on customer loyalty. 4.For apparel brands, offline service quality does not have a significant positive impact on customer loyalty. 5.For apparel brands, online customer satisfaction has a significant positive impact on customer loyalty. 6.For apparel brands, offline customer satisfaction has a significant positive impact on customer loyalty. 7.For apparel brands, online customer satisfaction does not have a significant positive impact on offline customer satisfaction. 8.For apparel brands, offline customer satisfaction has a significant positive impact on online customer satisfaction. 黃恆獎 2017 學位論文 ; thesis 100 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === The popularity of the Internet has created a booming e-commerce, and the rise of online shopping change consumers’ habits.The owner of online stores are not subject to the constraints of time and space, they can provide diversified services to consumers. Many owners of apparel brands operate not only entities store but also shopping sites to maximize the efficiency.
Based on the LISREL statistical analysis and hypothesis verification, we explore whether service quality of online and offline channel will affect satisfaction and loyalty in the apparel industry, and whether satisfaction will affect loyalty, and whether there is a significant interaction between online and offline satisfaction. In order to provide specific marketing strategy recommendations to the owners who operate online and offline apparel stores simultaneously.
The empirical results of this study are as follows:
1.For apparel brands, online service quality has a significant positive impact on the online customer satisfaction.
2.For apparel brands, offline service quality has a significant positive impact on the offline customer satisfaction.
3.For apparel brands, online service quality does not have a significant positive impact on customer loyalty.
4.For apparel brands, offline service quality does not have a significant positive impact on customer loyalty.
5.For apparel brands, online customer satisfaction has a significant positive impact on customer loyalty.
6.For apparel brands, offline customer satisfaction has a significant positive impact on customer loyalty.
7.For apparel brands, online customer satisfaction does not have a significant positive impact on offline customer satisfaction.
8.For apparel brands, offline customer satisfaction has a significant positive impact on online customer satisfaction.
|
author2 |
黃恆獎 |
author_facet |
黃恆獎 Yu-Chun Weng 翁郁珺 |
author |
Yu-Chun Weng 翁郁珺 |
spellingShingle |
Yu-Chun Weng 翁郁珺 The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry |
author_sort |
Yu-Chun Weng |
title |
The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry |
title_short |
The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry |
title_full |
The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry |
title_fullStr |
The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry |
title_full_unstemmed |
The Impacts of Online and Offline Shopping Service Quality on Customer Satisfaction and Loyalty: The Case of Apparel Industry |
title_sort |
impacts of online and offline shopping service quality on customer satisfaction and loyalty: the case of apparel industry |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/xs4weg |
work_keys_str_mv |
AT yuchunweng theimpactsofonlineandofflineshoppingservicequalityoncustomersatisfactionandloyaltythecaseofapparelindustry AT wēngyùjùn theimpactsofonlineandofflineshoppingservicequalityoncustomersatisfactionandloyaltythecaseofapparelindustry AT yuchunweng wǎnglùyǔshítǐgòuwùdefúwùpǐnzhìduìgùkèmǎnyìyǔzhōngchéngdeyǐngxiǎngyǐfúshìyèwèilì AT wēngyùjùn wǎnglùyǔshítǐgòuwùdefúwùpǐnzhìduìgùkèmǎnyìyǔzhōngchéngdeyǐngxiǎngyǐfúshìyèwèilì AT yuchunweng impactsofonlineandofflineshoppingservicequalityoncustomersatisfactionandloyaltythecaseofapparelindustry AT wēngyùjùn impactsofonlineandofflineshoppingservicequalityoncustomersatisfactionandloyaltythecaseofapparelindustry |
_version_ |
1719151670945906688 |