A Research of Individual Marketing Talent in Mainland China
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === Based on the concept of ‘marketing talent’ proposed by Professor Jen Lichung and literature on ‘marketing capability’, ‘marketing talent’ refers to an individual’s knowledge, skills, and perception of resources related to marketing. An individual with high mark...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2yw2x3 |