Analysis of Health Food Start-up Companies’ Branding Strategies：The Case of U-Company
碩士 === 國立臺灣大學 === 事業經營碩士在職學位學程 === 105 === Generally speaking, consumers are usually unfamiliar with start-up companies, and not sure if they are trusted or not. However, start-up companies can use the brand strategy to successfully evoke consumers’ sense of trust, and then induce their purchase beh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89cxq5 |