Estimation of Latent Part-worth in Hierarchical Bayes Conjoint Analysis
碩士 === 國立臺灣大學 === 統計碩士學位學程 === 105 === Conjoint analysis can measure consumers'' preference (part-worths) for different features of a product, which can help the companies to create market models that estimate market share, revenue and even profitability of newly-designed products...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/a9mb7s |