The Effects of Presence of Others on Online Charitable Donation Behavior: Tie Strength and Psychological Closeness as the Moderators
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === There are more and more non-profit organizations (NPOs) utilizing social networking sites (SNSs) to attract public attention and raise funds. However, it is still an unresolved problem and an underlying apprehension for NPOs whether the bystander effect emerges...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q27q9j |