Merchant or Platform? The Business Model Selection Problem of an Online Intermediary
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === Online intermediary plays an important role in e-commerce nowadays. Traditionally, it serves as a merchant buying goods from manufacturers and reselling them to consumer. With the development of technology, more and more intermediaries choose to become platform...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/827acv |