The influence of brand personality towards happiness: In the case of technology brand
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === This study aims to explore the relationship between brand personality and happiness. At the same time, we include the brand affect and satisfaction into the model, and utilize technology brands, which were less studied in the past, as empirical objects. This st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95w6x7 |