Winning Price Prediction in Real-Time Bidding for Online Advertising
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === From the viewpoint of a Demand-Side Platform (DSP), forecasting the winning price is an important task before bidding an ad impression because the winning price is equivalent to the cost that a DSP must pay after winning a bid. This paper studies on how to pred...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n97b9 |