The Impact of Tea Bags’ Visual Designs of Healing Images on Purchase Intention

碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 105 === When one is busy, drinking a hot cup of tea can both boost one’s spirit and calm intense emotions. The long history of tea culture in Taiwan reveals that tea is an important part of Taiwanese people’s daily life. The invention of tea bags simplified the compl...

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Bibliographic Details
Main Authors: TSAI,MENG-YU, 蔡孟諭
Other Authors: HSU, HSING-JUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8g8y6m