New Product Introduction Management & Practice: The case of Automation Control Products
碩士 === 國立臺灣科技大學 === 工業管理系 === 105 === New product introduction (NPI) is one of the key drivers that help company expand its markets, reposition pricing, and replace competitors. However, not many studies have been conducted to provide useful guidelines to help managers to make sure that the introduc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3v7k39 |