The Customer Complaint Behavior for Overseas Group Tour
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === This paper is separated into two studies, which designed as factorial ANOVA analysis and quasi-scenario analysis. The first study explores how group size and group familiarity impact consumer complaint behavior. Followed by further literature, the author constru...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kgvz3h |