When Deal is Worse: The Comparison between Tightwad and Spendthrift
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === In this research, the inaction inertia effect caused by different types of consumers is discussed. The experiment 1 concludes that tightwads easily show inaction inertia than spendthrifts. The experiment 2, takes the different condition of attraction, the major...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66uh4u |