Which Regulatory Focus Messages Do Consumers Prefer in Organic Food Advertising? –Face Consciousness as Moderating Effect
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === The concerns about environmental issues and food securities have led many to seek out organic food. This research shows the fact that the effect on regulatory focus messages toward purchase intention and eWOM transmission intentions in the context of organic adv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/mjxjz9 |