The Studies of Benevolent Trust, Environmental Consciousness and Adoption of Eco-friendly Products
博士 === 國立臺灣科技大學 === 企業管理系 === 105 === Despite all the efforts, the eco-friendly products usage rate still is not as good as expected. Therefore, in the current paper, we employed perceived value as the most important factor to affect behavior intention, and suggested a proposal research model for ec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/829kq3 |