Business Strategy Analysis of S Travel Agency Company
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === This study chooses S company, a travel agency, as a case study, to analyze its competitive strategies in the current highly intensive tourism industry in Taiwan. We found that S company is likely to enhance its brand competitiveness by using interior advantage a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s4mpae |