The effect of social influence and cognitive fit influence on consumers' purchasing and sharing intention: An example of LINE-Sticker
碩士 === 國立臺灣科技大學 === 資訊管理系 === 105 === With the popularity of mobile devices and the ubiquity of Internet, instant messaging has became an essential tool for interpersonal communications nowadays. Among the instant messaging applications, LINE could be the most one in Asia. The instant communication...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dv2a7u |