The Impact of YouTube User-generated Content on Purchase Intention and Willingness to Share
碩士 === 國立臺灣科技大學 === 資訊管理系 === 105 === As the most online video source, YouTube is very popular and a lot of people trying to create entertain video on. This phenomenon happened because YouTube try to encourage the user to create video on it. YouTube company gives facilities like video editor, free m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45266106953817908909 |