Research on the Prediction of Film Box Office Based on Ewom- Exploring the Effect of Film EWOM by Innovation Diffusion Theory and Motivation Theory.
碩士 === 國立臺灣科技大學 === 資訊管理系 === 105 === The development and progress of Internet technology has changed human communication, The virtual communication channel like Social media 、E-news 、 BBS, Gradually become more important than the tradition way due to its ability to spread further, faster and...
Main Authors: | YU-SHIUAN JHOU, 周宇軒 |
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Other Authors: | Hsi-Peng Lu |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/995ybu |
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