The Influences of Experience of Advertising Messages on Advertising Effects in Cause-Related Marketing
碩士 === 國立臺灣科技大學 === 資訊管理系 === 105 === Cause-related marketing is one of today's hot marketing practices. Why is it important? Cause-related marketing can improve the business performance, increase the visibility of the business, strengthen the image of corporate and brand, and expand the custom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9qasfe |