The APP Service Innovation– The Case Study of Starbucks Coffee

碩士 === 國立臺灣科技大學 === 管理研究所 === 105 === Mobile phone APP value-added services has become an important element of modern life, enterprises invest a lot of resources to develop APP. Because of the popularity of APP, resulting in many new service models and products. Mobile phones to change the habits of...

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Bibliographic Details
Main Authors: CHIEN-HSIUNG CHEN, 陳健雄
Other Authors: Hsi-Peng Lu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ue6xhs