An Analysis of the Audience’s Interpretation of World Wildlife Fund’s Metaphorical Print Advertisements
碩士 === 國立臺灣科技大學 === 設計系 === 105 === Ｍetaphor is an important rhetoric for human communication. People use rhetoric to simplify complex information and provide interesting interpretation. Marketers use metaphorical rhetoric as a good form of communication to present creativity in advertising. This st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rd5e38 |