The Influence of Facebook Content on Audience’s Engagement- A Case Study of PX Mart Facebook Page

碩士 === 國立臺灣科技大學 === 設計系 === 105 === Using Facebook Page has become the most common way for companies and brands to manage online customer relationship and marketing. Facebook community has over two billion users in 2017. As the cost of social media marketing is relatively low compared with tradition...

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Bibliographic Details
Main Authors: Pin-Chen Wu, 吳品臻
Other Authors: Fang-Wu Tung
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/jv5e2j