Analysis on Social Media Applications of Luxury Brands
碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === The socia media marketing become more efficient as social networks evolve from anonymity to real-name registration, and the newest application is instant messaging through mobile devices. In the past luxury brands resisted implementing social media marketing,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62aukb |