A Means-End Chain of Customer Benefits and Values in Streaming Industry
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 105 === Streaming industry is one of the largest online entertainment activities in the popularization of the internet nowadays. Based on the Means-End Chain, the study puts forward the corresponding customer benefit and value for the characteristics of the streami...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/td3er6 |