Determinants of Discontinuous Attention to LINE Partner for LINE Users
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 105 === The use of mobile social media marketing has increasingly attracted the attention of business strategy makers and marketers, which gradually results in the extensive applications of LINE Partner (LINE-P). Recently, however, marketing performances of LINE-P gra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97938334945083831932 |