The Influence of Brand Community on Brand Loyalty：The Mediating Role of Service Experience and Engagement
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 105 === Brand community is a place where brand can interact with consumers. With the rise of the Internet, many brands started building brand community. They hope to make the consumers through brand business community interested in the brand and make more consumers to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3d9h97 |