The Development of The Cultural and Creative Brand Image of Miaoli Ceramics

碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === In recent years, many countries including Taiwan have realized that the cultural and creative soft power is essential to the development of a country. A lot of county and city governments of Taiwan are engaged in the development of cultural and creative indust...

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Bibliographic Details
Main Authors: CHENG, LI-YANG, 鄭立揚
Other Authors: LIN, YU-CHAO
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/07285685403381285269