Discussion of How Online Streaming Affects the Consumption Willingness of Customers from Different Countries
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === The purpose of this study was to examine users’ online media-streaming preferences and elucidate the effects of playfulness and familiarity on trust, cultural identity, and purchase intention. An online questionnaire was designed for data collection. The study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94619520214841460432 |