Discussion of How Online Streaming Affects the Consumption Willingness of Customers from Different Countries
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === The purpose of this study was to examine users’ online media-streaming preferences and elucidate the effects of playfulness and familiarity on trust, cultural identity, and purchase intention. An online questionnaire was designed for data collection. The study...
Main Authors: | LIN,PO-YU, 林伯禹 |
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Other Authors: | WU,JYH-JENG |
Format: | Others |
Language: | en_US |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/94619520214841460432 |
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