The Effect of Endorser Credibility on Consumers’ Purchase Intentions–The Case Study of Jin Cheng Wu/Takeshi Kaneshiro Endorsement EVA AIR
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === The purpose of this research is to investigate the relationship among endorser credibility, brand trust, fit, and purchase intention, taking Jin Cheng Wu/Takeshi Kaneshiro as the endorser of EVA AIR and to investigate whether consumers’ brand trust and fit bet...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32771559455429172697 |