A Study on How Online Travel Agent's Quality and Trust Affect Consumers' Satisfaction
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === This study investigates consumers’ experience of using online travel agent (OTA) and examines how OTA’s quality and trust influence cinsumers’ satisfaction. The proposed research model was tested using data collected from 350 valid observations. Structure equa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56446614372889809969 |