Research on Experiential Scenario Design for the Deep Ocean Water(DOW) –The Moderating Effects of Distrust
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === Deep Ocean Water(DOW) industry is not mature yet in Taiwan, consumers are not fully aware of the industry as well as cognitive dissonance, and suffer from the negative impact of the media coverage of the product, resulting in panic and afraid to use the produc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25032138104985749860 |